PROJECT:
Developing and creating thought leadership articles for the LinkedIn Marketing Blog and third-party media, including The Drum.
DETAILS:
Scripsy has worked extensively with LinkedIn to develop and create content around its regular market research reports, exploring advertising and marketing trends in key B2B sectors. Content themes have included digitisation in institutional investment, differentiation amongst management consultancies, and the demand for creativity in financial services marketing.
PROJECT:
Regular thought leadership content for The LCap Group, positioning its house of brands as authorities on leadership within the private equity sector.
DETAILS:
The LCap Group provides executive search and leadership analytics to private equity firms and their portfolio companies. Scripsy works with their expert spokespeople to create content on the unique challenges of building leadership teams within this sector, including opinion articles, sector analyses, and client interviews.
PROJECT:
Ongoing support for Insly, the innovative insurance software provider, spanning content, copywriting, and PR.
DETAILS:
Scripsy creates regular blogs, e-books, and case studies for Insly, to highlight its expertise and key messages while driving SEO. Support also spans PR, including news announcements, media briefings, and bylined articles. Scripsy also wrote the copy for Insly’s recent website refresh.
PROJECT:
Raising the profile of Summa Equity, a purpose-driven private equity firm, within the PE and business media.
DETAILS:
Scripsy worked with Summa Equity to raise the profile of the company and its key spokespeople within top-tier business, finance, and private equity media. The campaign involved drafting and distributing deal announcements, setting up briefings with leading journalists, and securing opinion articles on topical issues. Coverage included articles in Euromoney, Financial Times, and The Wall Street Journal.
PROJECT:
Podcast summary articles for leading law firm, Clyde & Co.
DETAILS:
Creating concise, engaging summaries of Clyde & Co’s regular podcasts, which span topics from construction law to artificial intelligence, cryptocurrency and energy transition. Fast turnaround and accurate copy are imperative.
PROJECT:
Scripsy was commissioned to write the Potential of Pay report for the global leader in payroll, ADP.
DETAILS:
The project involved a thorough analysis of the research findings and a proposal of the key themes and structure of the report. Once approved, Scripsy drafted the full copy, including two rounds of revisions, working in collaboration with the ADP and agency team.
PROJECT:
An article on ‘brand wars’ for Turtl’s new online magazine, The Splash.
DETAILS:
Scripsy was commissioned to write an article on ‘brand wars’ for the innovative content software company, Turtl. The brief included interviewing industry experts on how brands can poke fun at their competitors and get away with it.
PROJECT:
Writing advertorial content for the commercial publisher, Raconteur.
DETAILS:
Scripsy was commissioned to write a number of advertorial articles for Raconteur, for brands including: financial data provider, Refinitiv; digital tax innovator, Sovos; and SmartSpaces, the smart building internet of things platform.
PROJECT:
A report on maximising social value in the public sector for Mazars, the international audit, accountancy, tax and advisory firm.
DETAILS:
Mazars asked Scripsy to produce an in-depth and far-reaching report on rethinking social value across the public sector. The report was based on based on quantitative and qualitative interviews with local authorities, housing associations and healthcare providers, to provide numerous perspectives on the issue.
PROJECT:
Creating a manifesto to support the first ever Global Recycling Day.
DETAILS:
Writing a hard-hitting manifesto for Global Recycling Day, outlining the urgent case for increasing recycling rates around the world and explaining why waste is our ‘Seventh Resource’.
PROJECT:
Raising the profile of early-stage tech VC, Concentric, through thought leadership and executive profiling.
DETAILS:
Working with the Concentric team to develop, place and draft thought leadership and opinion articles on startup, VC and tech issues. Results include a regular column in Forbes and opinion articles in The Next Web, Sifted, The Financial Times and City am, amongst others.
PROJECT:
Raising the profile of Tiger Recruitment in the national, business, HR and recruitment media.
DETAILS:
Developing and executing a PR strategy that would raise the profile of Tiger Recruitment, the leading recruiter for business support staff. Tactics include topical research stories, bylined articles, news hijacking and comment opportunities. Over 50 pieces of coverage achieved in year one of working together – and more to come.
PROJECT:
Helping insurtech startup, Hokodo, to raise its profile through promoting two key media moments.
DETAILS:
Hokodo brought Scripsy on board to help the brand to achieve tier one coverage for two media moments: firstly, a roundtable discussion on the role of fintech in transforming SME finances, and secondly, on Hokodo’s €2m grant from Horizon 2020. Both projects were a resounding success, with widespread coverage across accounting, fintech and startup media.
PROJECT:
Scripsy helped air transport technology specialist, Deolan, to launch its new collaboration platform, Logbook, through PR, content marketing and copy for sales and marketing collateral.
DETAILS:
Deolan wanted to raise awareness of the benefits of Logbook for driving productivity, efficiency and an improved customer experience across the air transport ecosystem. Scripsy helped them to do this through developing messaging and strategy upfront, then executing across a variety of owned and earned media, including email newsletters and alerts, news and features in trade publications, content for the company blog and amplification on social media. Coverage included an article on industry bible, Tnooz.
PROJECT:
Supporting with UX copy for new mobile app.
DETAILS:
Sherpa is building a mobile app to provide insurance advice and offer specialist policies to self-employed individuals. Scripsy worked with the app development team to craft clear, friendly copy to aid comprehension, flow and create a clear and satisfying experience for the user.
PROJECT:
Ongoing PR Support and drafting award entries
DETAILS:
Scripsy helps this innovative insurance brand make its mark in the insurance, small business and technology media, promoting its new approach to insurance and the risks posed by cyber-attacks and data breaches. Coverage so far achieved in titles such as Real Business, smallbusiness.co.uk, Techworld, Insurance Age and First Voice of Business. We also created an entry for the National Broker Awards in the Startup Broker of the Year category, which resulted in Digital Risks being shortlisted.
PROJECT:
Web copy, regular blogger
DETAILS:
This exciting insurance start-up wanted its website to stand out from the crowd, with upbeat and light-hearted copy that its digital customers would relate to. They were so happy with the results, they also asked Scripsy to produce regular blog content for the site, covering topics such as entrepreneurship, cyber security and insurance.
PROJECT:
Copywriting media articles, blogs and thought leadership reports for clients including ADP, AIG, EY and Steelcase
DETAILS:
Providing copywriting and content support to this leading communications consultancy. Work has included writing research reports and white papers on employment issues for ADP, media articles on design and workplace issues for Steelcase and blogs on innovative technology for EY.
PROJECT:
Monthly newletters, blogs and PR support
DETAILS:
Scripsy helps this online talent platform stay in touch with its freelancer and client communities. We do this by creating helpful blogs on freelancing and careers, along with monthly newsletters, containing offers and company news. We also provide ongoing PR support, securing articles and news coverage in The Guardian, Smallbusiness.co.uk, Fresh Business Thinking, HR Magazine, Minutehack and The Huffington Post.
PROJECT:
Creating quirky newsletters and profile raising with PR
DETAILS:
Scripsy produces a regular newsletter for the entrepreneurial co-working brand The Brew. Our copy is quirky and humorous to match the personality of the brand, while effectively promoting its offers, events, updates and advice to an SME audience. We’re also working with The Brew to raise its profile in business and London media through PR.
PROJECT:
Developing a PR and communications strategy for this leading finance recruitment company, to raise awareness of its new website and to mark its 20th anniversary.
DETAILS:
This project has involved developing and agreeing positioning and messaging around the brand and creating a launch PR plan. Scripsy has also supported in creating blog and newsletter content and building industry partnerships.
PROJECT:
Creating blogs, newsletters, app and web copy
DETAILS:
Brolly is an innovative AI powered insurance app that simplifies the process of understanding, managing and buying insurance. Scripsy helps the team to bring its offering and personality to life, with blogs demystifying insurance and newsletters giving Brolly updates. We’ve also jazzed up their web copy and supported with media comments.