I was explaining what I do to a co-worker the other day, and his response was: “yeah, but does content marketing actually work?”

I'm not even going to try to deny it. My blog has well and truly fallen by the wayside. And I'm meant to be a blogger and content specialist… I'm so embarrassed.

Gone are the days when your website just sat there, waiting patiently for customers to find it. Now it’s a living thing - a source of news, insights and information. And hosting a business blog is a massive part of bringing it to life, while also bringing in leads for your business.